Perfection doesn’t exist, and waiting for it is really just a sneaky form of procrastination.

Here’s the reality: progress beats perfection every time. Taking action—no matter how small or “imperfect”—moves the needle. So, if you’re tired of standing on the sidelines, here’s how to make progress work for you.

Ever read something that made you feel like you needed a secret decoder ring? Like you accidentally stumbled into a scientist’s lab or an accountant’s spreadsheet? That’s jargon, my friend. And it’s not doing you—or your potential clients—any favors.

Jargon is a surefire way to put up a wall between you and your reader. It makes your message sound exclusive, cold, and sometimes downright impossible to understand. You might know exactly what "synergistic integration" or "scalable ecosystem" means, but for your audience, it might as well be a crossword puzzle clue.

In your sales copy, social proof does the same thing: it shows potential customers that others have already put their trust in you—and they loved what they got. Or at least that’s the assumption. It’s one of the easiest, most effective ways to build credibility, and when done right, it can be the difference between someone scrolling past or hitting "buy now."

So, how do you work social proof into your copy? Here are three ways to make it happen

One really great way to make your copy super clear and leave an impression (and make sure it’s memorable and creating a feeling), is to use the Rule of Three. This is such a classic copywriting technique, you might even be using it already! It’s simple, powerful, and makes your ideas stick like glue. Whether you’re listing features, benefits, or steps in a process, grouping things in threes makes them easier to remember and more impactful.

Long, clunky sentences are like speed bumps. You’re cruising along, enjoying the flow, and then—bam! A long, tangled sentence comes along and forces your reader to slow down or, worse, stop altogether. Considering our short (and shrinking!) attention spans, nobody has time for speed bumps.

You want your readers to glide through your content like they’re on a smooth highway, not slamming on the brakes every few seconds.

The trick?

Questions are powerful because they engage the reader's mind, forcing them to pause and consider their answer. This active engagement makes your copy more memorable and impactful. We all know how a good question can stir up curiosity or spark a thought. When you pose the right question in your copy, you’re not just asking for an answer; you’re inviting your reader into a dialogue. Questions can be keys to unlocking engagement. They’re a secret ingredient that can make your reader lean in and say, “Hey! Tell me more.”

We know there are plenty of words to choose from when you’re writing your crafting any message, but not all words are created equal. Think of power verbs as the movie popcorn of language—they draw you in and leave you wanting more. (Maybe that’s just how I feel about popcorn.)

Do you ever find yourself sitting down to write a blog post or email and suddenly you’re feeling like you should be in formal attire, ready to tackle the corporate world? (Just me?)

Okay, I might not actually be dressed like that, but there's something about writing for my own business that triggers this odd sense of formality. Writing for clients? Not a problem.

Sure, cookies are delightful, but your marketing strategy shouldn't be a bland, one-size-fits-all recipe. Why? Because in the vast sea of sameness, you're like a lone chocolate chip lost in the dough.

See, I'm the kind of person who will passionately preach the importance of consistency in marketing until I'm blue in the face. But here's the kicker - I'm not exactly the poster child for practicing what I preach when it comes to my marketing. And you know what? That's okay. Here's why.

The #1 enemy of a writer? That dreadful blank page.

I blame the blank page for allllll the procrastinating.

If you struggle with getting started, this is for you…

Here are 3 simple steps that’ll get you to your first draft - quickly:

If you’re new to this whole online marketing copywriting world, keep reading.

I AM, TOO.

When I gleefully deleted “Freelance Copywriter” from my resume and began to build my online Health Coaching business, I was as horrified as you might be to learn that, to succeed online, I had to write copy.

A sh*t ton of copy.

That’s right. I said it.

It’s no worse than what I heard in my head the entire time I was writing my own ABOUT page.

How’s your experience been?

Let’s see if I can help.